Jeff Rossen’s report, “Flower delivery services: You may not get what you pay for” of February 7, 2014, on TODAY was no surprise for us at Silkflowers.com. We have had firsthand experience in our own personal testing of online fresh flower vendors; and have heard many fresh cut flower horror stories from our clients who made the switch to permanent botanicals. These types of exposés on the fresh side of the industry appear every year around Valentine’s Day and Mother’s Day, always with the same results TODAY reported. Unfortunately, their results are much too common, even at the local level.
The Bottom Line
We often refer to “the bottom line” in our blog. If you ventured to the bottom of the NBC page link above, you would have read responses from the three fresh flower services sampled. Their responses included phrases like “the freshest flowers available,” and “flowers are a perishable product,” and “regional availability issues.”
The bottom line – cut flower freshness and availability hinges on the fact that most fresh flowers are shipped via air freight from Central and South America, treated with pesticides to pass through our border inspection, and then distributed around the country. Under these conditions, it is astonishing that anyone receives a fresh flower arrangement that lasts more than a couple of days. It is understandable why the three tested companies defend the quality of their customer service, rather than the quality of their product.
The Silkflowers.com Bottom Line
The return rate for our artificial flower arrangements and permanent plants is only 2%. In the direct marketing arena, that is a phenomenally low number, (and one we would like to compare to the three fresh cut flower services). It reflects the quality of our product and the satisfaction of our customers. Moreover, for the 2% of the orders in which we fail, our customer service team takes great care in making sure the 2% attain 100% satisfaction.